Privacy policy

Essential Payments Ltd ("we") respects your privacy. This policy explains how we handle personal data you share with us.

What we collect

Contact and business details you submit via our forms, phone, email or WhatsApp, such as name, email, phone number, business name and card turnover.

How we use it

To prepare quotes, assess eligibility and, with your consent, pass details to Shift4 to set up your merchant account. We never sell your data.

Cookies and analytics

We use Google Analytics and Microsoft Clarity to understand how visitors use this website, for example which pages are viewed and which buttons are clicked. Clarity can also record anonymised sessions and heatmaps; text typed into forms is masked. These tools only set cookies if you choose "Accept analytics" in the cookie banner. If you reject, Google Analytics may receive basic cookieless measurements without identifying you. You can change your choice at any time using "Cookie settings" in the footer.

Your rights

Under UK GDPR you can request access, correction or deletion of your data. Contact fahim.sahib@shift4partners.com or write to 55 London Road, Coventry CV1 2JP.